Olympic Updates

The overnight ratings for the Saturday evening broadcast of the 2010 Winter Olympics on NBC have come in and NBC once again scores big ratings. An estimated 26.2 million people tuned into the night to watch moguls and Apolo Ohno.

The ratings are higher than any night in the 2006 Winter Games from Torino and no doubt higher than NBC expected overall. I remember reading that NBC was aiming for a mid to high teens ratings for their broadcast.

It should be interesting to see how the crowd plays out as the popular events such as figure skating and alpine skiing are still to come.

NEW YORK -- U.S. athletes Apolo Anton Ohno and Hannah Kearney are strong television draws.

The Nielsen Co. says that 26.2 million people watched the Winter Olympics on NBC Saturday night. Ohno's silver medal performance in the short track speedskating was one of the night's biggest stories, along with Kearney's defeat of favored Canadian Jenn Heil in the women's moguls.

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